The Bold Move That Cut Through Election Chaos On one of the most frenetic nights in American politics—Election Night 2024—Calm didn’t just run an ad. It ran no ad at all. The meditation app bought prime ad slots on CNN,…
The Viral Mystery That Had Everyone Talking When Michael Cera was spotted carrying bags of CeraVe products in early 2024, the internet exploded with one question: “Is Michael Cera behind CeraVe?” The answer? No. But the confusion was exactly what…
A Christmas Ad That Did More Than Sell—It United While most brands flood the holidays with sugar-coated joy, Deutsche Telekom took a different approach. Their 2023 Christmas campaign, “The Bubbles,” crafted by Saatchi & Saatchi, didn’t just spread festive cheer—it tackled societal division with a touching story…
A Bold Campaign That Redefined Perceptions When Italian Down Syndrome organization CoorDown teamed up with Down Syndrome Australia, the National Down Syndrome Society (NDSS) in the US, and other global partners, they didn’t just create an ad—they sparked a movement. Launched for World Down Syndrome Day…
