Whether you’re running ads for your small business, a personal project, or helping clients, understanding marketing analytics is the key to making better decisions and getting the most out of your budget
In the crowded world of AI startups, standing out is a challenge—but Artisan’s controversial “Stop Hiring Humans” campaign proved that bold, even polarizing, messaging can cut through the noise. The San Francisco-based AI sales rep company recently launched ads across London’s public…
The World’s First AI-Powered Adoption Machine While most brands use AI to cut costs or generate fake content, Pedigree hacked the technology to solve a real crisis: 12 million dogs waiting in shelters worldwide. Their “Adoptable” campaign—developed with Colenso BBDO…
Two Decades of Real Beauty—Now Facing Its Biggest Test For 20 years, Dove’s Campaign for Real Beauty has fought against toxic beauty standards—but in 2024, it faces a new enemy: AI-generated perfection. To mark its anniversary, Dove launched “The Dove…
