The World’s First AI-Powered Adoption Machine While most brands use AI to cut costs or generate fake content, Pedigree hacked the technology to solve a real crisis: 12 million dogs waiting in shelters worldwide. Their “Adoptable” campaign—developed with Colenso BBDO…
Two Decades of Real Beauty—Now Facing Its Biggest Test For 20 years, Dove’s Campaign for Real Beauty has fought against toxic beauty standards—but in 2024, it faces a new enemy: AI-generated perfection. To mark its anniversary, Dove launched “The Dove…
The Heartwarming Ad That Stole the Super Bowl For its 15th Super Bowl appearance, Kia didn’t just showcase a car—it told a moving story of family, perseverance, and quiet triumph. The 60-second spot, “Perfect 10,” centered on the all-electric Kia…
The Ad That Turned Internet Woes Into a Musical Spectacle T-Mobile didn’t just run a Super Bowl ad—they threw a party. For Super Bowl LVIII, the wireless giant reunited Scrubs stars Zach Braff and Donald Faison for a musical-style commercial…
The Viral Mystery That Had Everyone Talking When Michael Cera was spotted carrying bags of CeraVe products in early 2024, the internet exploded with one question: “Is Michael Cera behind CeraVe?” The answer? No. But the confusion was exactly what…
A Christmas Ad That Did More Than Sell—It United While most brands flood the holidays with sugar-coated joy, Deutsche Telekom took a different approach. Their 2023 Christmas campaign, “The Bubbles,” crafted by Saatchi & Saatchi, didn’t just spread festive cheer—it tackled societal division with a touching story…
